Frozen Pizza, Breakfast Fare, and Vegetables Drive Market for Frozen Convenience Foods
Nov 11, 2010 – The market for frozen convenience foods will grow 2% by year-end to reach sales of $17 billion in 2010, fueled by a trio of strong performing categories that have offered products able to compete on the basis of freshness and quality with fresh convenience food, according to Frozen Convenience Foods in the U.S. by market research publisher Packaged Facts.
These three categories-frozen pizza, handheld breakfast food, and prepared vegetables-have infused the otherwise ambivalent market with the potential to increase 10% and approach $19 billion in retail sales by 2015. Packaged Facts predicts the sales of frozen foods will thrive as marketers in other categories adopt similar strategies to compete with the parallel fresh convenience food market, restaurant takeout, and meals prepared from scratch by consumers.
“There is considerable activity in the frozen convenience food market and ample opportunities for growth within certain retail sectors and market niches,” says Don Montuori, publisher of Packaged Facts. “So while we do not anticipate substantial overall growth, we do expect some segments and individual marketers to grow considerably over the next five years.”
During the 2005-2010 period, increased competition from fresh prepared food-whose marketers pushed forward with a wide variety of new menu items and merchandising strategies that dimmed frozen convenience foods’ appeal-was a primary reason why sales growth was driven down. The frozen food categories and individual products that have suffered the most recently have lost out because they are seen as less fresh and more expensive alternatives to cooking from scratch. Packaged Facts forecasts a tough competitive situation involving an increasing onslaught from fresh prepared food will persist.
Conversely, the colossal frozen pizza category and the burgeoning handheld breakfast category thrived when going head-to-head with restaurants and other foodservice outlets in the fight for customer dollars. In addition to their perceived quality and freshness, both categories benefitted from marketer positioning that created an identity as products that were lower-cost alternatives to dining out. Similarly, the prepared vegetable category has triumphed on the freshness front via the development of steaming techniques.
Beyond freshness and quality, Packaged Facts identities several diverse influences affecting the frozen convenience food market, including consumer lifestyles, Americans’ growing concern with health and wellness and higher nutritional demands, demographic shifts, growing interest in world cuisines, and the recession. For example, due to packaging that serves as an excellent canvas for information about nutrition and ingredients, frozen convenience food marketers have an advantage over their competitors in the fresh convenience food sector and foodservice outlets. Likewise, as ethnic foods become more accepted by the general public, frozen food marketers have been expanding their base by further tapping the diversity of America’s ethnic cuisines with new Indian, Japanese and Middle Eastern flavors, among others, while expanding their product range to encompass fusion flavors like Mexican-style, Thai-topped, and Jamaican Jerk pizzas.
Frozen Convenience Foods in the U.S. offers a comprehensive look at this complex market in the context of how it competes while inextricably bound in a cross-competitive situation with fresh convenience food, meals from scratch, and restaurant fare. It contains in-depth analysis of Internet marketing, including detailed accounts of marketing on social networking sites like Facebook. The report also details the complex changes that have taken place in the market since the previous edition, with new attention to competition by retail sector, including supermarkets, supercenters/mass merchandisers, warehouse clubs, small marts and Internet. For further information, please visit: http://www.packagedfacts.com/Frozen-Convenience-Foods-27 ….
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About Packaged Facts Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.
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Jenn Tekin
Marketing Manager
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jtekin@packagedfacts.com
Packagedfacts.com
Little Caesars Franchisee helps Toys for Tots Toy Drive
Nov 11, 2010 – HARTFORD, CT Cutting Edge Pizza LLC, a proud Little Caesars franchisee, is excited to be supporting local Toys for Tots campaigns in the communities where they operate a Little Caesars Pizza location. Their support will contribute 49 drop off points for unwrapped toys covering 5 states.
The group operates Little Caesars locations in and around Charlotte NC, Greensboro/Winston Salem NC, Raleigh NC, Virginia Beach VA, Baltimore MD and Hartford CT. Deadline for donations could be different community by community, but each Little Caesars Pizza will be collecting toys as long as they can leading up to the holidays. Specific locations in each of the mentioned cities are available on the franchise groups soon to launch website, www.cepizza.com, or currently, on their Facebook page at LittleCeasarsCEP.
The objectives of Toys for Tots are to help less fortunate children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation’s most valuable resources our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future.
Cutting Edge Pizza, LLC. is an independent franchisee of Little Caesars.
Other examples of how Little Caesars gives back is The Little Caesars Love Kitchen which has fed approximately two million people in 48 states and three Canadian provinces. It has responded to disasters such as the hurricanes in the Gulf Coast, the site of the World Trade Center attacks on Sept. 11, 2001, and the 1995 Federal Building bombing in Oklahoma City. Little Caesars also promotes their Veterans Program, created under the direction of Michael Ilitch, founder and chairman of Little Caesars, provides U.S. military veterans business ownership opportunities as they transition to civilian life or seek a career change.
About Little Caesars Pizza
Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Little Caesars added more stores in the world in 2009 than any other pizza chain and today is the largest carry-out chain internationally with restaurants on five continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. For the third year in a row, Little Caesars was named “Best Value in America”* of all quick-serve restaurant chains. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.
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Multi-Unit Franchisee of Little Caesars Pizza. Hartford, Ct. based, they operate 49 Little Caesars locations in SC, NC, VA, MD, and CT.
